George started his career in St. James's Place Head Office in 2010 as a Marketing Specialist, supporting business owners with their marketing activities. George then joined the St. James's Place Academy to complete his training to become a qualified Financial Adviser and joined his father’s Practice. George became Practice Principal and Lead Adviser of Price Financial Planning in August 2020.
Because of George’s background at St. James's Place, he has great knowledge of the Investment Management Approach and client servicing strategy. George is known for building great relationships with his clients, taking the time to understand their background to provide bespoke financial solutions to help with their objectives.
Outside of work, George loves anything with two wheels – a keen cyclist and motorbike enthusiast with a passion for off road biking. In his spare time, George likes to keep active – be it cycling, golf, or spending time in the garden building sheds, tables, BBQ stands – you name it! George is married to Izzy and together they share Peggy the pug, who they love to take on walks around the beautiful Gloucestershire countryside.